We funded in about an hour, which was not what we expected and did not leave much time to feel clever about it. What mattered more than the number was the volume of questions that arrived with it — and how consistent they were.
“How many do I actually need?”
This was the single most common question, by a wide margin, and our early answer was not good enough. People do not think about their yard in square footage; they think in corners, fence lines and the bit near the greenbelt. We rebuilt the guidance around that, and it is why the coverage ladder now sits on the home page, the collection page and the product page rather than being buried in an FAQ.
Almost nobody asked how it worked. Almost everybody asked how many they needed.
“Where do I put them?”
The second most common, and the one where getting it wrong costs the most. The Stations draw water-seeking mosquitoes in, so placing one next to the patio is working against yourself. That guidance now appears anywhere someone is choosing a kit, not only in the setup instructions.
“What happens when it rains?”
Nothing, is the short answer — there is nothing to reapply. But the question revealed that people were mentally comparing us to sprays and foggers, which reframed how we explain the system: not a better spray, but an intervention at a different point in the lifecycle.
What changed as a result
The 6-Station Kit became the default because it is what a typical yard actually needs. Refills moved to 4, 12 and 20 packs so a six-Station owner can buy in a rhythm that matches how they use them. And we committed to a year of support, because most of the questions we get are not complaints — they are people trying to set the system up properly.