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Privacy Policy

Privacy Policy

Last Updated: September 1, 2026

MosGone LLC, doing business as Backporch Naturals ("Backporch Naturals," "we," "us," or "our"), operates Backporch Naturals and the website located at backporchnaturals.com, including our online store, products, features, content, communications, and related services (collectively, the "Services").

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use the Services, make a purchase, communicate with us, or otherwise interact with Backporch Naturals.

The current version of this Privacy Policy is available at:

https://backporchnaturals.com/privacy-policy

Our online store is powered by SHOPLINE. SHOPLINE processes certain customer information on our behalf to provide ecommerce, payment, order management, fraud prevention, and related services.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have received this Privacy Policy and understand the practices described below.

1. Personal Information We Collect

"Personal information" or "personal data" generally means information that identifies, relates to, describes, or can reasonably be linked to an identified or identifiable individual. It generally does not include information that has been lawfully deidentified or anonymized.

Depending on how you interact with us, we may collect the following categories of information.

Contact and Identification Information

This may include:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Order and Transaction Information

This may include:

  • Products purchased

  • Items viewed or placed in your cart

  • Order history

  • Returns, refunds, exchanges, and cancellations

  • Discounts and promotions used

  • Transaction amounts

  • Shipping and delivery information

Payment Information

Payments may be processed by SHOPLINE and other payment processors.

These providers may collect payment card numbers, billing information, financial account information, and other information necessary to authorize and process a transaction.

Backporch Naturals generally receives transaction information, payment status, payment method information, and related records rather than complete payment card credentials.

Account Information

If you create an account, we may collect information such as:

  • Login information

  • Account preferences

  • Saved addresses

  • Order history

  • Account activity

Communications

We collect information you provide when you:

  • Contact customer service

  • Submit a form

  • Send us an email

  • Participate in a promotion

  • Submit a review

  • Respond to a survey

  • Otherwise communicate with us

If you submit content for public posting, such as a product review, that content may become publicly available.

Device and Internet Activity

We and our service providers may automatically collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Device identifiers

  • Advertising identifiers

  • Referring and exit pages

  • Pages and products viewed

  • Links clicked

  • Shopping cart activity

  • Approximate location derived from IP address

  • Dates and times of visits

  • Interactions with advertisements and marketing communications

Preferences and Inferences

We may create or receive information about your likely interests, purchasing preferences, or product preferences based on your interactions with the Services.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you

  • Automatically when you use the Services

  • Through cookies, pixels, tags, and similar technologies

  • From SHOPLINE

  • From payment processors

  • From fulfillment and shipping providers

  • From advertising and analytics providers

  • From customer service and review platforms

  • From social media platforms when you interact with us through those platforms

  • From other service providers and business partners

  • From other sources permitted by applicable law

We seek to limit the personal information we collect to information that is reasonably necessary and relevant to the purposes described in this Privacy Policy.

3. How We Use Personal Information

We may use personal information for the following purposes.

Provide and Fulfill the Services

We may use information to:

  • Process orders

  • Process and verify payments

  • Confirm transactions

  • Fulfill and ship purchases

  • Provide delivery updates

  • Process returns, refunds, and exchanges

  • Maintain customer accounts

  • Provide customer support

  • Respond to questions and requests

  • Remember shopping preferences

Improve and Personalize the Services

We may use information to:

  • Understand how customers use our website

  • Improve website functionality

  • Improve our products and services

  • Analyze shopping behavior

  • Recommend products

  • Personalize aspects of the shopping experience

Security and Fraud Prevention

We may use personal information to:

  • Authenticate transactions

  • Prevent fraudulent or unauthorized purchases

  • Investigate suspicious activity

  • Detect security threats

  • Protect customer accounts

  • Protect our website

  • Protect our business, customers, and other individuals

Marketing and Advertising

Subject to applicable law and your choices, we may use personal information to:

  • Send promotional email or other marketing communications

  • Measure advertising performance

  • Determine whether advertising results in visits or purchases

  • Understand customer interests

  • Personalize advertisements

  • Display advertisements on third-party websites, apps, and services

  • Create or measure advertising audiences

Legal and Business Purposes

We may use personal information to:

  • Comply with applicable laws and regulations

  • Respond to lawful legal or government requests

  • Maintain tax, accounting, and business records

  • Establish, exercise, or defend legal claims

  • Enforce our agreements and policies

  • Protect our legal rights and the rights of others

4. Cookies and Similar Technologies

We and third parties that provide services to us may use cookies, pixels, tags, software development kits, advertising identifiers, and similar technologies.

These technologies may support:

  • Shopping cart functionality

  • Website security

  • Authentication

  • Fraud prevention

  • Remembering preferences

  • Website analytics

  • Performance measurement

  • Marketing attribution

  • Advertising

  • Personalization

  • Targeted or interest-based advertising

You may be able to control certain cookies and tracking technologies through your browser settings and through cookie or privacy preference controls made available on our website.

Blocking certain technologies may affect the operation or functionality of the Services.

5. Targeted Advertising, Sale, and Sharing

NOTICE REGARDING TARGETED ADVERTISING

We may process or disclose certain personal information to advertising and marketing providers for targeted or interest-based advertising.

The information involved may include:

  • Online identifiers

  • Device information

  • Internet or electronic activity

  • Product views

  • Purchase information

  • Advertising interactions

  • Inferences regarding interests

We do not sell personal information for money.

However, some U.S. privacy laws define "sale," "sharing," or "targeted advertising" broadly enough that disclosures to advertising, analytics, or marketing providers may fall within those definitions even when no money is exchanged.

Where applicable law gives you the right to opt out of these activities, you may exercise that right using privacy or cookie preference controls provided on our website or by contacting us using the information in the Contact Us section below.

Where required by applicable law, we also recognize applicable browser-based universal opt-out signals, including Global Privacy Control.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Ecommerce and Technology Providers

Including SHOPLINE and companies that host, maintain, secure, analyze, or support our Services.

Payment Processors

To authorize, process, verify, and protect transactions.

Shipping and Fulfillment Providers

To prepare, ship, track, and deliver purchases.

Advertising, Analytics, and Marketing Providers

To analyze website use, measure marketing performance, communicate with customers, and provide or measure advertising.

Customer Service and Business Providers

Including companies that assist with:

  • Customer communications

  • Reviews

  • Fraud detection

  • Data storage

  • Analytics

  • Accounting

  • Business administration

  • Professional services

Government and Legal Authorities

We may disclose information when reasonably necessary to comply with applicable law, legal process, court orders, subpoenas, regulatory requests, or other lawful government demands.

Business Transaction Parties

We may disclose or transfer information in connection with an actual or proposed:

  • Merger

  • Acquisition

  • Financing

  • Reorganization

  • Sale of assets

  • Bankruptcy

  • Similar corporate transaction

Parties You Direct Us to Use

We may disclose information when you request, authorize, or direct us to do so.

7. SHOPLINE

Our ecommerce platform is provided by SHOPLINE.

SHOPLINE may collect and process personal information from visitors and customers on our behalf to provide ecommerce services, including:

  • Store operation

  • Checkout

  • Order processing

  • Customer management

  • Transaction monitoring

  • Fraud prevention

  • Website functionality

  • Analytics

  • Related ecommerce services

For information about SHOPLINE's own privacy practices, you may review SHOPLINE's Privacy Policy at:

https://www.shopline.com/privacy

When SHOPLINE processes customer information on our behalf, Backporch Naturals remains responsible for determining how customer information is used for our business purposes and for responding to applicable consumer privacy requests concerning that processing.

8. Sensitive Personal Information

Certain privacy laws classify specified information as "sensitive personal information" or "sensitive data."

Depending on the applicable law, this may include information such as:

  • Account credentials

  • Certain financial information

  • Precise geolocation

  • Government identification numbers

  • Biometric information

  • Health information

  • Certain information concerning race, ethnicity, religion, citizenship, sexuality, or other protected characteristics

We do not intentionally collect sensitive personal information that is unnecessary to provide the Services.

Where applicable law requires consent before processing sensitive personal information, we will obtain that consent or otherwise process the information only as permitted by law.

Payment credentials may be collected directly by payment processors rather than stored by Backporch Naturals.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Complete transactions

  • Provide customer service

  • Maintain customer accounts

  • Maintain tax and accounting records

  • Prevent fraud

  • Resolve disputes

  • Enforce agreements

  • Comply with legal requirements

  • Establish or defend legal claims

Retention periods may vary depending on:

  • The type of information

  • The purpose for which it was collected

  • Applicable legal requirements

  • Contractual obligations

  • Fraud prevention needs

  • Accounting and tax requirements

  • Potential legal claims

When information is no longer reasonably necessary, we may delete, anonymize, or deidentify it as appropriate.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, loss, misuse, alteration, or disclosure.

However, no security system or method of transmitting information over the Internet can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials and should not provide passwords or other confidential account information to unauthorized persons.

11. Your Privacy Rights

Privacy rights vary by state.

Depending on where you reside, the law that applies to you, and whether that law applies to Backporch Naturals, you may have the right to:

  • Confirm whether we process your personal information

  • Access personal information we maintain about you

  • Obtain certain information about how we collect, use, or disclose your personal information

  • Correct inaccurate personal information

  • Request deletion of personal information

  • Obtain a portable copy of certain personal information

  • Opt out of the sale of personal information

  • Opt out of processing for targeted advertising

  • Opt out of certain types of profiling

  • Limit certain uses or disclosures of sensitive personal information

  • Withdraw consent where processing is based on consent

  • Appeal certain decisions concerning a privacy request

  • Exercise your rights without unlawful discrimination or retaliation

These rights are not absolute. Applicable law may permit or require us to deny or limit a request in certain circumstances.

12. Exercising Your Privacy Rights

To submit a privacy request, contact us at:

Email: legal@mosgone.com
Phone: +1 916-429-5628

Please identify your request as a Privacy Request and provide sufficient information for us to identify you and understand your request.

We may take reasonable steps to verify your identity before fulfilling certain requests.

We will use information submitted for verification only as permitted by applicable law.

You are not required to create a new account solely to submit a privacy request.

Where applicable law allows an authorized agent to submit a request on your behalf, we may request evidence showing that the agent is authorized to act for you and may separately verify your identity.

We will respond within the period required by applicable law.

Appeals

If applicable law provides a right to appeal our decision concerning a privacy request, you may submit an appeal by emailing:

legal@mosgone.com

Use the subject line:

Privacy Appeal

If an appeal is denied, we will provide any additional information required by applicable law regarding your ability to contact the appropriate state regulatory authority.

13. State Privacy Disclosures

Various U.S. states provide residents with privacy rights and impose obligations on businesses that meet specified applicability thresholds.

These laws may include privacy laws in Texas, California, Colorado, Virginia, Connecticut, Utah, Oregon, Montana, Delaware, Iowa, Indiana, Tennessee, New Jersey, Nebraska, and other states.

The specific rights available to you depend on your state of residence, the applicable law, and whether Backporch Naturals is subject to that law.

Where an applicable state privacy law grants rights beyond those expressly described in this Privacy Policy, we will honor those rights as required by law.

California Residents

If the California Consumer Privacy Act applies to Backporch Naturals with respect to your information, California residents may have additional rights regarding access, correction, deletion, disclosure of collection and sharing practices, opting out of sale or sharing, limiting certain uses of sensitive personal information, and non-discrimination.

We do not knowingly sell or share the personal information of individuals under 16 years of age in circumstances requiring affirmative authorization under California law.

Universal Opt-Out Signals

Certain state privacy laws require covered businesses to recognize approved universal opt-out mechanisms for targeted advertising or sale of personal information.

Where legally required, we recognize applicable signals, including Global Privacy Control, for the browser or device transmitting the signal.

14. Do Not Track

Some browsers provide a "Do Not Track" setting.

There is no single universally accepted technical standard governing how websites must respond to traditional Do Not Track signals. Accordingly, we do not currently respond to traditional Do Not Track signals except where applicable law requires otherwise.

This is separate from legally recognized universal opt-out mechanisms such as Global Privacy Control, which we honor where required by applicable law.

15. Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe link included in those communications.

Even if you opt out of promotional communications, we may continue to send non-promotional communications regarding:

  • Orders

  • Payments

  • Shipping

  • Returns

  • Customer service

  • Account security

  • Changes affecting your account

  • Legal or transactional matters

16. Children's Privacy

The Services are intended for a general adult audience and are not directed to children under 13.

We do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without legally required authorization, we will take reasonable steps to delete it.

If you believe a child has provided personal information to us, please contact us using the information below.

We do not knowingly sell or share personal information of children or teenagers where applicable law prohibits doing so without affirmative authorization.

17. Third-Party Websites and Services

Our Services may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, security, accuracy, or content of third-party services.

Information you provide directly to a third party is governed by that third party's privacy policy and terms.

We encourage you to review the privacy practices of third parties before providing personal information.

18. International Processing

Some of our service providers may process or store personal information outside the state or country where you reside.

Those jurisdictions may have privacy and data protection laws different from those in your jurisdiction.

Where applicable law requires safeguards for transfers of personal information, we and our service providers will use legally required transfer mechanisms or protections.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our business

  • Our Services

  • Technology

  • Privacy practices

  • Service providers

  • Legal or regulatory requirements

When we update this Privacy Policy, we will post the revised version at:

https://backporchnaturals.com/privacy-policy

We will update the Last Updated date at the top of the policy and provide additional notice when required by applicable law.

20. Contact Us

For questions about this Privacy Policy, our privacy practices, or a privacy rights request, contact:

MosGone LLC d/b/a Backporch Naturals
1401 Lavaca Street #40638
Austin, TX 78701
United States

Email: legal@mosgone.com
Phone: +1 916-429-5628

Privacy Policy:
https://backporchnaturals.com/privacy-policy

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