Brand Book — Backporch Naturals

How to use this book

Two questions this page is built to answer quickly: can we say this? and can we show this?

Use the search box above. It filters the claim tables, the creative rules and the approved copy blocks at once, so typing pet or 30 days gets you to the ruling in a second or two.

This page is an index, not the authority

The controlling documents are the Brand Identity & Asset Guide and the Claims & Creative Compliance Guide, both version 1.1 and both marked working documents. Where this page and those documents disagree, they win. Where the current approved label or a state-specific decision is stricter than either, that wins over everything.

Anything not expressly approved here should be reviewed before publication.

The six rules that are never negotiable

Never use “chemical-free”, “non-toxic”, “harmless”, “risk-free”, “EPA approved”, “EPA registered” or “scientifically proven”.
Never show children — not in product photography, lifestyle photography, illustration, video, packaging, advertising or any product-use scene. Adults only.
Never claim protection from bites or disease. Do not name Zika, West Nile virus, malaria, encephalitis or anything similar.
Never claim mosquitoes prefer the Station, that it beats standing water, or that it lures mosquitoes away from people.
Never claim yard-level population reduction, elimination, instant kill, quick knockdown or kills-on-contact without directly supporting data.
Never use “trap” as our own product term. It is a Station — except when quoting a third-party article title.

1 · The brand in one page

Public brand	Backporch Naturals
Legal company	Mosgone LLC — used only where legal identification is required
What it is	A reusable, water-filled Mosquito Station, dosed with a plant-derived Pod, that kills mosquito larvae in the Station water before they become flying adults
Tagline	Take back your yard.
Brand cadence	Effective. Simple. Smart.
Platform	Disrupt the mosquito lifecycle.
Primary efficacy line	Kills developing mosquitoes before they fly.
Use-pattern line	No yard-wide spraying. No burning coils. No fogging.
Proof	Backed by five PhD-led efficacy studies, tested against Culex, Aedes and Anopheles

How it should sound

Plain, specific and unhurried. The product's advantage is that it is precise — it works on the water where mosquitoes develop rather than being sprayed across a garden — so the writing should be precise too. Short declaratives. Concrete nouns. No hype adjectives, because the compliance position cannot support them and the brand does not need them.

The instinct to avoid: reaching for the absolute. “Mosquito-free”, “totally safe”, “kills everything” are all both off-brand and prohibited. The honest, scoped version is almost always the approved one.

2 · Naming and terminology

Two words carry legal weight: it is a Station, never a trap, and the public brand is Backporch Naturals, never MosGone.

Use	Required wording	Notes
Public brand	Backporch Naturals	Use consistently in all consumer-facing material.
Pesticide product	Backporch Naturals Mosquito Pods	The registered / submitted product name.
Hardware	Backporch Naturals Mosquito Station	Capitalise “Station” in formal product copy.
Retail configuration	Backporch Naturals 2-Station Starter Kit	Contains Stations and the same Mosquito Pods.
Refill configuration	4-Pack Mosquito Pods	Use the current approved packaging label.
Preferred system wording	Mosquito Station system	Do not call it a “control system” when a simpler product description works.
Preferred actives wording	Clove oil and garlic oil active ingredients	Avoid vague “secret formula” or “chemical-free” wording.
Preferred lifecycle wording	Kills larvae before they become flying adults	Direct, supported and consumer-readable.
Legal company	Mosgone LLC	Only where legal or company identification is required.
Never use as our own term	Trap	Always “Station”, except when quoting a source or clearly referencing a third-party legacy term.
Never use publicly	MosGone / Mosgone as a brand	Mosgone LLC is the legal company, not the public product brand.

3 · Logo

The tree-and-swing mark with the wordmark. Always placed from the supplied artwork — never rebuilt with live type.

PrimaryWhite mark and wordmark on #214E34.

ReversedWhite on approved dark backgrounds. Check contrast.

Forest on whiteDark green mark on white.

Forest on creamDark green mark on #F7F4EC.

The logo artwork is not drawn in the brand green

The mark the storefront ships is filled with #004E30. The brand green this book specifies is #214E34. They are close enough to pass at a glance and far enough apart to be a real mismatch side by side.

This needs a decision rather than a guess: either the logo artwork should be reissued in #214E34, or the guide should record that the mark carries its own green. Until that is settled, do not sample a colour off the logo file to use elsewhere — take greens from the palette above.

The rules

Use the supplied vector or PNG. Do not recreate the wordmark by setting the name in a typeface, however close it looks.
Maintain proportions. Never stretch, skew or rotate.
Do not outline, add shadows, recolour or rebuild the mark.
Keep clear space around the full mark — roughly the height of the icon on every side.
Never place it on busy imagery. If the photograph is busy, put the mark on a solid panel.
Use the icon alone at small sizes — favicons and app icons — where the wordmark would be illegible. Favicon sizes held: 16, 32, 48, 180, 192 and 512 px.

4 · Colour

The approved primary dark green is #214E34. Do not substitute the older #214C34 reference that appears in some earlier files.

Primary Dark Green #214E34Deep Green #173824Soft Sage #DDE7E0Warm Cream #F7F4ECCharcoal #222222White #FFFFFF

Colour	Hex	Primary use
Primary Dark Green	`#214E34`	Logo field, primary buttons, headlines, footer and key brand blocks.
Deep Green	`#173824`	High-contrast supporting green and dark overlays.
Soft Sage	`#DDE7E0`	Light brand panels, table fills and supporting backgrounds.
Warm Cream	`#F7F4EC`	Editorial and lifestyle background.
Charcoal	`#222222`	Primary body copy.
White	`#FFFFFF`	Reversed logo, copy on dark green and clean backgrounds.

The storefront builds every section from these six through eleven named colour schemes. Those schemes, what each one paints and how widely each is used are documented in the Theme Playbook.

5 · Typography

Two faces, with a clear division of labour. Both are loaded by the storefront, so what you see below is what the site actually renders.

Display · Libre Baskerville · Semibold or Bold

Take back your yard.

Headlines, section titles and editorial moments.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Text · Montserrat · Regular / Medium / Semibold

Add water and a Backporch Naturals Mosquito Pod to the Station. The Pod releases plant-powered active ingredients into the Station water, killing larvae before they become flying adults.

Body copy, buttons, captions, UI, labels and tables.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Fallbacks

Where the brand fonts are unavailable — an email client, a partner's template, a document — use Georgia for display and Arial for text. Nothing else.

6 · What we may say

The working claim bank. Wording matters: where a claim is written out in full below, that is the wording to use, not a paraphrase of it.

Approved Use freely, in the exact wording shown.Conditional Usable, but only with the stated qualifier nearby.Web / science page only Substantiation pages only — never front-of-pack.Regulatory / FAQ only Regulatory or FAQ context only.Never use Do not use, in any channel, ever.

Conditional does not mean “probably fine”. It means the claim is only defensible with a specific qualifier sitting next to it — usually the words “Station water”, or a stated substantiation. The condition is in the right-hand column and travels with the claim.

Core efficacy and lifecycle

Exact wording	Status	Why, and how to use it
Kills developing mosquitoes before they fly.	Approved	Primary consumer claim. Supported by adult emergence inhibition results.
Kills mosquito larvae.	Approved	Supported by direct larval mortality studies across Culex, Aedes and Anopheles.
Kills larvae before they become flying adults.	Approved	Preferred lifecycle claim. Direct, supported and consumer-readable.
Kills mosquito larvae in the Station.	Approved	Properly scoped to the Station.
Kills mosquito larvae in treated Station water.	Approved	The most precise consumer-facing kill claim.
Kills larvae and inhibits adult emergence.	Approved	Strong endpoint claim supported by larval mortality and adult emergence inhibition.
Stops larvae from becoming adult mosquitoes.	Approved	Plain-language form of adult emergence inhibition.
Fewer larvae become flying adults.	Approved	High-safety consumer wording for adult emergence inhibition.
Helps stop larvae before they become flying adults.	Approved	Strong but still conservative pack / PDP wording.
Targets developing mosquitoes before they can fly.	Approved	Avoid implying all yard mosquitoes are targeted.
Targets mosquito larvae before adult emergence.	Approved	Useful technical-to-consumer bridge language.
Inhibits adult mosquito emergence.	Approved	Technical and regulator-facing wording.
Inhibits mosquito development in Station water.	Approved	Strong because it ties the claim to Station water.
Reduces adult emergence from treated Station water.	Approved	Technical proof wording tied to the treated water endpoint.
Targets the mosquito lifecycle at the larval stage.	Approved	Clear lifecycle claim without overpromising yard-wide reduction.
Disrupts the mosquito lifecycle.	Approved	Best when paired with Station-water context nearby.
Helps break the mosquito lifecycle in Station water.	Approved	Safer scoped version of the lifecycle claim.
Helps interrupt mosquito development.	Approved	Conservative lifecycle language.

Ingredients, testing and materials

Exact wording	Status	Why, and how to use it
Plant-derived active ingredients: clove oil and garlic oil.	Approved	Strong ingredient transparency claim.
Made with plant-derived clove oil and garlic oil active ingredients.	Approved	Specific ingredient-source wording.
Plant-powered mosquito control in Station water.	Approved	Tie “plant-powered” to the clove and garlic oil actives and to Station water.
Tested against Culex, Aedes and Anopheles mosquitoes.	Approved	The exact three-genus proof statement.
Backed by five PhD-led efficacy studies.	Approved	Only while the five final reports and study-director credentials support this exact statement.
Lab tested / tested in five efficacy studies.	Approved	Use “tested”, never “proven”.
Easy to use: add water and one Mosquito Pod.	Approved	Must match current label directions and pod quantity.
Reusable Station designed for season-after-season use.	Approved	Product design claim.
Durable polypropylene (PP) Station.	Approved	Only while the current production BOM confirms PP.
Gasketed lid / custom silicone gasket.	Approved	Factual construction claim while the production specification is unchanged.
Designed for outdoor residential yard and garden use.	Approved	Must match the approved use site.
Water-based Station system.	Approved	Simple product description.
Pod releases plant-powered active ingredients into Station water.	Approved	Preferred over “biodegradable” or broad environmental claims.
Pod breaks down in Station water.	Conditional	Only if this accurately describes normal use. Otherwise say “releases plant-derived active ingredients”.
Clinically proven / scientifically proven.	Never use	EPA identifies these as prohibited safety-implication language for minimum-risk products.

Duration

Exact wording	Status	Why, and how to use it
Inhibits developing mosquitoes from reaching adulthood for up to 30 days.	Conditional	Strongest duration claim. Only with final signed duration data and label support for 30 days.
Inhibits adult mosquito emergence for up to 30 days.	Conditional	Technical duration wording, for proof-heavy copy or a PDP with substantiation.
Disrupts mosquito development for up to 30 days.	Conditional	Keep tied to Station water or Pods nearby.
Helps kill mosquito larvae for up to 30 days.	Conditional	Only if the final duration data supports larval kill over the claimed period.
Helps control mosquito larvae in Station water for up to 30 days.	Conditional	Softer duration wording for higher-risk states or cautious PDP copy.

Adult and gravid claims

Exact wording	Status	Why, and how to use it
Tested against gravid Culex adults.	Web / science page only	Strong adult / gravid proof claim. Never front-of-pack hero language.
Adulticidal activity observed against gravid Culex.	Web / science page only	Technical adult-result wording.
Demonstrated adulticidal activity against gravid Culex in semi-field testing.	Web / science page only	Strong substantiation-page wording.
In testing, killed gravid Culex adults under contained-cage conditions.	Web / science page only	Best plain-language adult-kill statement.
Adult mosquitoes were found dead both inside the Station and elsewhere in contained-cage testing.	Web / science page only	The most supportable death-location wording.
Kills mosquitoes in two life stages.	Conditional	Only with immediate support text naming larvae and gravid Culex adults under contained-cage / semi-field conditions.
Kills larvae + gravid Culex adults.	Conditional	PDP / science-page shorthand only. Not recommended as front-of-box copy.

Attraction, interaction and death location

Exact wording	Status	Why, and how to use it
Mosquitoes visit Stations to lay eggs.	Approved	Attraction-adjacent consumer wording without saying “attracts”.
Mosquitoes use the Station as breeding water.	Approved	Keep tied to Station water.
The Station is designed to mimic the standing water mosquitoes look for when laying eggs.	Approved	Best explanatory design-intent wording.
Designed to draw water-seeking mosquitoes to a water-filled Station.	Approved	Best marketable attraction-style wording. Do not imply comparative attraction.
Draws water-seeking mosquitoes to the Station.	Conditional	Only when nearby copy makes clear this is about water-seeking Station interaction, not preference or diversion from people.
Mosquitoes were observed interacting with the Station.	Approved	Low-risk proof wording.
Station interaction was observed in semi-field testing.	Approved	The most conservative technical wording.
Mosquitoes were observed resting on and near the Station.	Approved	Only as an observational statement.
Mosquitoes may be found dead inside the Station or elsewhere after exposure.	Approved	Soft death-location language.
Attracts mosquitoes.	Review first	Do not use alone. Replace with “designed to draw water-seeking mosquitoes”.
Mosquitoes prefer the Station.	Never use	No preference finding.
More attractive than standing water.	Never use	No comparative preference data.
Lures mosquitoes away from people.	Never use	No diversion or human-biting study.
Mosquitoes visit, leave and die outside.	Never use	The sequence was not individually tracked.
Kills on contact / station-entry kill rate.	Never use	No contact-timing or entry-specific kill endpoint.

Use pattern and “no spray”

Exact wording	Status	Why, and how to use it
No spraying required.	Approved	Factual use-pattern claim.
No spray. No fog. No mess.	Approved	Strong short-form pack / PDP / ad line.
No yard-wide spraying. No burning. No fogging.	Approved	Factual comparison to methods this system does not require.
No aerosols. No broadcast mist.	Approved	Good replacement for broad chemical-absence language.
No open flame. No smoke.	Approved	Good replacement for “no burning chemicals”.
A focused Station system, not a yard spray.	Approved	Strong use-pattern distinction.
Targets water inside the Station.	Approved	Excellent safety-adjacent scoping claim.
Pods stay inside the Station.	Approved	Helpful contained-system messaging.
No daily spraying.	Approved	Factual when consistent with directions.
Works where mosquitoes develop, not across your whole yard.	Conditional	Use near “Station water” language so it does not imply all yard breeding sites are controlled.
Simple outdoor use when used as directed.	Approved	Low-risk usage claim.
Use around patios and yards when used as directed.	Conditional	Only if consistent with label placement directions.
No harsh yard sprays.	Conditional	Use “No yard-wide spraying” whenever possible.
No harsh chemicals.	Never use	Implies chemical absence or comparative safety.

Safety and regulatory

Exact wording	Status	Why, and how to use it
Safe around people and pets when used as directed.	Conditional	Acceptable in body / footer / PDP copy. Avoid as a large standalone front-panel safety badge unless label and state clearance support it.
Uses EPA-listed 25(b) active ingredients.	Regulatory / FAQ only	Avoid in hero or pack copy — it can sound like EPA endorsement. Prefer “clove oil and garlic oil active ingredients”.
Minimum-risk active ingredients.	Regulatory / FAQ only	May sound like a safety badge. Precise 25(b) context only.
FIFRA 25(b) minimum-risk pesticide.	Regulatory / FAQ only	Regulatory / FAQ context with precise status language, never as a safety badge.
Not classified as hazardous under OSHA HCS.	Internal / SDS only	Do not convert an SDS classification into consumer-facing safety marketing.
DEET-free / free from [ingredient].	Review first	EPA evaluates absence claims case by case. Never present them as a safety comparison.
Pet-safe / harmless to pets.	Never use	Unqualified safety claim.
Chemical-free.	Never use	EPA expressly identifies this as potentially false or misleading.
Non-toxic / toxin-free / poison-free.	Never use	Implies safety or non-toxicity.
Risk-free / harmless / completely safe.	Never use	Absolute safety claim.
EPA approved / EPA certified / EPA recommended.	Never use	EPA does not review or approve the exempt product.
EPA registered.	Never use	No federal EPA product registration number applies.

Environmental and packaging

Exact wording	Status	Why, and how to use it
Not a yard-wide spray over flowers, bees, butterflies or dragonflies.	Approved	Use-pattern comparison. Do not convert this into a pollinator-safety claim.
A contained Station system that is not broadcast sprayed over flowers, bees or butterflies.	Approved	Strong pollinator-adjacent wording without claiming pollinator safety.
Pollinator-conscious Station design.	Conditional	Immediately explain the factual basis: the product remains in Station water and is not broadcast over flowers.
Paperboard carton is recyclable where accepted.	Conditional	Only after confirming the exact carton has no non-recyclable coating or lamination. Identify the component, not the whole package.
Recyclable packaging.	Never use	Not as a blanket claim — the package includes different components, and mixed kraft / OPP pouches and films may not be curbside recyclable.
Sustainable.	Review first	Only for a specific, measurable practice with substantiation.
Environmentally friendly / eco-friendly / green.	Never use	Overbroad environmental-benefit claim.
All-natural / 100% natural.	Never use	Overbroad composition and safety implication. Use specific source statements instead.

Disease, bites and population

Exact wording	Status	Why, and how to use it
Targets developing mosquitoes in Station water.	Approved	Keep scope tied to Station water.
Controls mosquitoes as pests.	Conditional	Only when not linked to disease, bite protection or yard-level population reduction.
Kills mosquitoes as pests.	Conditional	Use carefully. Prefer scoped claims such as “kills larvae in Station water”.
Targets the source.	Conditional	Immediately define “source” as developing mosquitoes in Station water. Do not imply all yard breeding sites.
Targets large numbers of developing mosquitoes in Station water.	Conditional	Strong alternative to “kills thousands”. Do not quantify without consumer-use data.
Rather than chasing one adult mosquito at a time, target large numbers of developing mosquitoes in Station water.	Conditional	Keep “Station water” in the same sentence.
Protects your family from mosquitoes.	Never use	Implies personal protection and bite prevention.
Protects against mosquito bites / bite-free yard.	Never use	No repellency, bite-protection or human study.
Kills disease-carrying mosquitoes.	Never use	Disease-vector implication prohibited for minimum-risk claims.
Prevents Zika, West Nile virus, malaria or encephalitis.	Never use	Specific disease claims are prohibited.
Reduces your yard’s mosquito population.	Never use	No yard-level field population monitoring.
Eliminates mosquitoes / mosquito-free yard.	Never use	Absolute and unsupported.
Kills many / thousands of mosquitoes.	Never use	Never without quantification — no validated number of mosquitoes killed per consumer Station.

Brand lines

Exact wording	Status	Why, and how to use it
Take back your yard.	Approved	Brand-level aspirational tagline, not a quantified efficacy promise.
Effective. Simple. Smart.	Approved	General brand tagline. Do not use as proof of a quantified efficacy endpoint.

7 · What we may show

The imagery rules carry the same weight as the wording rules, and one of them is absolute.

No children. Anywhere. Ever.

Not in product photography, lifestyle photography, packaging, illustration, video, social, advertising, or any frame where a child appears near the product. This applies to stock imagery and to user-generated content the brand reposts. There is no size, distance or context that makes it acceptable.

Creative element	Status	Rule
Children / minors	Never use	Never in product, lifestyle, packaging, social, video, illustration or proximity-to-product imagery. Adults only. This one has no exceptions.
Adults using the Station	Approved	Show label-consistent setup and placement. Keep the product context visible.
Pets	Conditional	Lifestyle context only, at a distance. Never show a pet touching, drinking from or closely investigating a Station.
Pods / tablets	Conditional	Show intact packaged or label-consistent use. Never ingestion, crushing, dust, food contact or playful handling.
Food and barbecue scenes	Conditional	The Station must be separated from food-preparation surfaces and must not imply use on food or food-contact surfaces.
Mosquitoes	Approved	Adult and larval imagery is fine. Never link mosquitoes with disease symbols, medical icons or illness.
Mosquito flight graphics	Conditional	Subtle wind-path or motion graphics are acceptable if they show Station interaction, not luring mosquitoes away from people.
Cutaway, water and larvae visuals	Conditional	Clean Station water, small larvae, subtle red X marks. Do not make larvae gross, diseased or sensationalised.
Pollinators	Conditional	Bees and butterflies only to explain that the product is not broadcast over flowers. Never claim or imply zero harm.
Medical professionals, white coats, caduceus	Never use	EPA warns that medical imagery may imply medical endorsement or safety.
Scientists / PhD experts	Conditional	Include name, affiliation and credentials. Avoid white-coat medical styling and avoid “scientifically proven”.
Product placement	Approved	Residential outdoor yard or garden, shaded or normal-use location, matching label directions.
Legacy “MosGone” branding	Never use	The public brand is Backporch Naturals. Mosgone LLC is used only where legal or company identification is required.

8 · Approved copy blocks

Pre-cleared passages. Used as written, these need no further review.

Front-of-box / hero

Kills developing mosquitoes before they fly.

Kills mosquito larvae.

Tested against Culex, Aedes & Anopheles.

No spray. No fog. No mess.

PDP hero

Disrupt the mosquito lifecycle. Take back your yard. With Backporch Naturals, instead of chasing one adult mosquito at a time, you target the source. Mosquitoes use the Station as breeding water. The Pod kills developing mosquitoes in Station water before they become flying adults. No yard-wide spraying. No burning coils. No fogging.

How it works

Add water and a Backporch Naturals Mosquito Pod to the Station. The Pod releases plant-powered active ingredients into the Station water, killing larvae before they become flying adults.

Plant-derived power card

Plant-Powered Larvicide Power. Plant-derived active ingredients, including clove oil and garlic oil, kill developing mosquitoes before they become flying adults.

Family & pet card

Safe Around People & Pets When Used As Directed. No yard-wide spraying. No burning coils. No fogging. Just a contained Station system.

Lifecycle card

Disrupts the Mosquito Lifecycle. Rather than chasing one adult mosquito at a time, target large numbers of developing mosquitoes in Station water.

No-spray benefit

No yard-wide spraying. No burning coils. No fogging. The active ingredients remain in Station water when used as directed.

Proof block

Backed by five PhD-led efficacy studies, including testing against Culex, Aedes and Anopheles mosquitoes.

Material block

Reusable Station made from durable polypropylene (PP) and designed for season-after-season use.

Attraction block

The water-filled Station is designed to draw water-seeking mosquitoes. Mosquitoes were observed interacting with the Station in semi-field testing.

Contained-cage adult result

In contained-cage testing, the product achieved 97.9% Abbott-corrected adulticidal efficacy against gravid Culex mosquitoes.

Pollinator-conscious block

Unlike a yard-wide spray, the product remains in Station water and is not broadcast over flowers, bees, butterflies or dragonflies.

Duration block

Inhibits developing mosquitoes from reaching adulthood for up to 30 days. Use only if final signed data and the current label support the 30-day duration.

9 · Products and pricing

Commercial details change faster than this page does. Confirm price, offer, warranty and package contents against the live site and the current approved label immediately before publication.

Product	Current price	Reference price	Note
Backporch Naturals 2-Station Starter Kit	$89.00 sale	$99.00 regular
Backporch Naturals 6-Station Starter Kit	$159 sale	$267 regular	The configuration most customers should be steered to.
4-Pack Mosquito Pods	$14.99	No regular-price comparison shown	Refills the starter kit.

On the storefront these prices appear in two independent places — the real product record and the display copy typed into the theme's product cards and tier pickers. Both have to be updated together. The Theme Playbook has the procedure.

10 · Before you publish

Run this over any asset — packaging, a page, an email, an advert, a social post — before it goes out.

The claim appears in the approved bank above, or has written regulatory approval.
Every number matches the final signed study report and carries the qualifiers it needs.
Every consumer-facing marketing claim is expected to score above 80 for regulatory safety in its approved use context.
No child appears anywhere in the asset.
No disease, bite-protection, personal-protection or yard-population implication appears in text or imagery.
No “chemical-free”, “non-toxic”, “proven”, EPA endorsement or absolute-safety language appears.
“Station” is used rather than “trap”, and Backporch Naturals rather than MosGone.
Environmental claims identify the exact component and have current substantiation.
Pricing, directions, warranty and package contents match the live site and current approved label.
Testimonials do not make claims Backporch Naturals could not make directly, and are not used as efficacy substantiation.

11 · Source of truth

When two things disagree, this is the order that settles it.

#	Controls	Source
1	Directions, ingredients, required statements	The current approved customer-facing label (4-Pack and 2-Station Starter Kit), plus any stricter state-specific decision
2	What may be claimed and shown	Claims & Creative Compliance Guide v1.1
3	Identity, assets, naming	Brand Identity & Asset Guide v1.1
4	Materials, PP, EPDM, packaging, handling	Current production BOM, packaging specifications and SDS
5	Live price, offer and return language	backporchnaturals.com
6	Logos, product shots, lifestyle imagery	The shared brand-assets folder

Both guides are working documents

They are meant to be revised. Update them — and then this page — whenever the logo package, production materials, approved label, claims support, offer or pricing changes. A claim that was conditional because data was pending becomes approved once the data lands, and the duration claims in section 6 are the ones most likely to move.